Originally posted on VentureBeat:
The hire is a big development in the war for talent between the two companies, which are in the midst of a major battle for control of the fastest-growing parts of the game business. Cottle will report to John Schappert, chief operating officer at San Francisco-based Zynga and the former No. 2 executive at EA.
Overall, gaming is undergoing a big transformation from games sold at physical stores to games that are purchased through online and digital means, from games played on Facebook to iPhone games. Cottle helped EA lead that transition at EA.